{"repo":"mplatzer/BTYDplus","free":true,"listed":false,"github":"https://github.com/mplatzer/BTYDplus","clone":"git clone https://github.com/mplatzer/BTYDplus.git","description":"R package for Customer Behavior Analysis","language":"R","stars":188,"topics":["customer-behavior","predictive-analytics","crm","marketing-science","rstats"],"license":"GPL-3.0","category":"dashboards-admin","readme_excerpt":"BTYDplus The BTYDplus R package provides advanced statistical methods to describe and predict customer's purchase behavior. It uses historic transaction records to fit a probabilistic model, which then allows to compute quantities of managerial interest on a cohort- as well as on a customer level (Customer Lifetime Value, Customer Equity, P(alive), etc.). This package complements the BTYD package by providing several additional buy-till-you-die models, that have been published in the marketing literature, but whose implementation are complex and non-trivial. These models are: NBD, MBG/NBD, BG/CNBD-k, MBG/CNBD-k, Pareto/NBD (HB), Pareto/NBD (Abe) and Pareto/GGG. Installation Getting Started Implemented Models These R source files extend the functionality of the BTYD package by providing functions for parameter estimation and scoring for NBD, MBG/NBD, BG/CNBD-k, MBG/CNBD-k, Pareto/NBD (HB), Pareto/NBD (Abe) and Pareto/GGG. NBD Ehrenberg, Andrew SC. \"The pattern of consumer purchases.\" Applied Statistics (1959): 26-41. \\doi{10.2307/2985810} MBG/NBD Batislam, E.P., M. Denizel, A. Filiztekin. 2007. Empirical validation and comparison of models for customer base analysis. International Journal of Research in Marketing 24(3) 201–209. \\doi{10.1016/j.ijresmar.2006.12.005} (M)BG/CNBD-k Reutterer, T., Platzer, M., & Schroeder, N. (2020). \"Leveraging purchase regularity for predicting customer behavior the easy way.\" International Journal of Research in Marketing. \\doi{10.1016/j.ijresmar","default_branch":null,"files":null,"tree":[],"storefront":"/r/mplatzer","claimed":false,"request_supported":{"post":"https://gitbuyer.com/r/mplatzer/BTYDplus/request-supported","requests":0},"note":"indexed from public GitHub; nothing is for sale on this page. Clone it from GitHub. Paid listings live at /search."}