{"repo":"growth-marketing-machines/paid-media-sops","free":true,"listed":false,"github":"https://github.com/growth-marketing-machines/paid-media-sops","clone":"git clone https://github.com/growth-marketing-machines/paid-media-sops.git","description":"The complete operating system for managing paid media accounts. Foundational SOPs and platform-specific playbooks (Meta, Google, TikTok, YouTube, Axon, Native/DSP).","language":null,"stars":16,"topics":["ad-operations","attribution","contribution-margin","creative-strategy","direct-response","ecommerce","google-ads","incrementality","meta-ads","paid-media"],"license":"MIT","category":"ecommerce","readme_excerpt":"Paid Media SOPs The complete operating system we use at Growth Marketing Machines to manage paid media accounts. Foundational principles, diagnostic frameworks, and platform-specific playbooks — all in one place. Built around one idea: there are five atomic metrics (Spend, CPM, CTR, CVR, AOV) that govern all paid media performance. Diagnose the five, and you can solve any problem in any ad account on any platform. Written by Brenden DelaRua , who runs Growth Marketing Machines (a paid media consultancy) and Stella (a marketing measurement platform that operationalizes the framework in this repo). --- What's Inside This repo has two halves. Read the SOPs first to learn the framework, then use the platform playbooks as a reference when you're working in a specific channel. /sops — The Framework How to think about paid media, regardless of platform. Read 01-philosophy.md first. # Document Purpose --- --- --- 01 Philosophy The mental model. Five metrics, contribution margin, three pillars of measurement. Start here. 02 Metric Definitions Precise definitions for the five core metrics and everything derived from them. 03 Time Windows When to use 30-day vs 7-day vs day-over-day analysis. 04 Diagnostic Engine Decision trees for identifying what broke when performance changes. 05 Creative Metrics Hook rate, hold rate, view-through CVR — the layer beneath CTR. 06 Metric Interactions What it means when metrics move in opposite directions. 07 Action Playbook What to do, in what order, on","default_branch":null,"files":null,"tree":[],"storefront":"/r/growth-marketing-machines","claimed":false,"request_supported":{"post":"https://gitbuyer.com/r/growth-marketing-machines/paid-media-sops/request-supported","requests":0},"note":"indexed from public GitHub; nothing is for sale on this page. Clone it from GitHub. Paid listings live at /search."}