{"repo":"google-marketing-solutions/if-this-then-ad","free":true,"listed":false,"github":"https://github.com/google-marketing-solutions/if-this-then-ad","clone":"git clone https://github.com/google-marketing-solutions/if-this-then-ad.git","description":"☀️ A game changer in rule-based marketing. Run marketing campaigns based on real world events.","language":"TypeScript","stars":115,"topics":["automation","dv360","marketing","signals","weatherbasedmarketing","api","googleads"],"license":"Apache-2.0","category":"workflow-automation","readme_excerpt":"If This Then Ad (IFTTA) Table of contents - Overview - Getting Started - How it works - How to run - Dynamic Column Notation - Request Headers - Query Parameters - API Result - Supported Target Agents - DV360 - Google Ads - Advanced use cases - Custom Evaluators - Querying Multiple Sources - Custom Result Parser - Developer Guide - How to work with the code - Application Flow - How to add a new Target Agent - FAQ Overview IFTTA enables automatic management of marketing campaigns based on real world events. It allows you to query data from virtually any JSON API and control entities in various campaign management tools (e.g. DV360 and Google Ads) in response to the results. You can get very creative when using this tool and it's capabilities are only limited by your imagination. Here are some inspirations for what can be achieved: - Enable a DV360 Line Item if it's sunny in London - Pause Google Ads AdGroup whenever stocks of SuperCompany goes below $X - Enable all Google Ads that have the label 'performance' if it's raining AND pollen levels are above a certain level Why would you want to do this? - Control ads to reach the right audiences at the right time under the right circumstances - Automate campaign management in response to real-time events like weather, pollen data, air quality and more! This can be challenging or even impossible (imagine manually switching hundreds of ad groups every day - not only time consuming but also highly error-prone) - Personalize ads and cr","default_branch":null,"files":null,"tree":[],"storefront":"/r/google-marketing-solutions","claimed":false,"request_supported":{"post":"https://gitbuyer.com/r/google-marketing-solutions/if-this-then-ad/request-supported","requests":0},"note":"indexed from public GitHub; nothing is for sale on this page. Clone it from GitHub. Paid listings live at /search."}