{"repo":"caiopizzol/brand.md","free":true,"listed":false,"github":"https://github.com/caiopizzol/brand.md","clone":"git clone https://github.com/caiopizzol/brand.md.git","description":"BRAND.md - an open standard for brand identity files.","language":"HTML","stars":23,"topics":["ai","brand","brand-identity","brand-strategy","branding","claude-code","markdown","open-standard","plugin"],"license":"MIT","category":"ecommerce","readme_excerpt":"BRAND.md An open standard for brand identity files. BRAND.md lives in a project and gives AI tools durable context about how a brand looks, sounds, and behaves. Like AGENTS.md provides coding instructions, BRAND.md provides brand strategy, voice, approved identity primitives, and governance. Install and run Add the Claude Code marketplace, install the plugin, then invoke the skill: To test the plugin from a local clone: Example This abbreviated excerpt is not a conformant file. See the complete Marginalia example for every required section. The format has four layers: Strategy, Voice, Visual, and optional Governance. It also supports sparse product and sub-brand files that inherit from a parent. The specification defines all sections, hierarchy rules, and version behavior. Files without specVersion continue to be interpreted as 0.2. Relationship to DESIGN.md BRAND.md owns identity that should survive a complete visual redesign. DESIGN.md owns the applied visual system for one surface, including tokens, type scales, layout, components, and motion. One brand can inform several separate design systems. Each DESIGN.md points to its brand with brand: ../BRAND.md ; the brand file does not maintain a reverse list. Read the integration contract or explore the worked example. License MIT Contributors","default_branch":null,"files":null,"tree":[],"storefront":"/r/caiopizzol","claimed":false,"request_supported":{"post":"https://gitbuyer.com/r/caiopizzol/brand.md/request-supported","requests":0},"note":"indexed from public GitHub; nothing is for sale on this page. Clone it from GitHub. Paid listings live at /search."}