{"repo":"analytics-ak/funnel-drop-analysis","free":true,"listed":false,"github":"https://github.com/analytics-ak/funnel-drop-analysis","clone":"git clone https://github.com/analytics-ak/funnel-drop-analysis.git","description":"Exploratory funnel drop analysis using Python and Pandas to understand user behavior across the e-commerce journey — from homepage to checkout. Focused on conversion optimization, cart abandonment, and revenue growth insights.","language":"Jupyter Notebook","stars":15,"topics":["cart-abandonment","conversion-rate-optimization","funnel-analysis","user-behavior-analysis","business-intelligence","data-analysis","data-analytics-project","data-driven-decisions","data-storytelling","data-visualization"],"license":"MIT","category":"ecommerce","readme_excerpt":"Funnel Drop Analysis Python Pandas Matplotlib Seaborn SciPy Finding where users drop off in an online store — and what it is actually costing the business. --- The Short Version 5,000 users visited this store. Only 1,010 bought something. That is a 20.2% overall conversion rate. The other 3,990 users left without buying — and nearly 60% of the total loss happens at one single step: the Product Page to Cart transition . This analysis finds exactly where the funnel breaks, tests four possible explanations using statistical methods, rules out three of them, and points to the one fix that will have the highest business impact. --- The Core Problem 2,388 users reached the Product Page and did not add anything to cart. That is the biggest drop in the entire funnel. Users are landing on product pages, spending time there, and still leaving without taking action. Using an industry-standard average order value of $50 and the current 20.2% conversion rate as a baseline — recovering just 10% of those lost Product Page sessions would add approximately $11,900 in revenue per 5,000 sessions . At scale, across real traffic volumes, this number grows significantly. The problem is not checkout. It is not mobile. It is not where traffic comes from. It is the Product Page itself failing to convince users to act. --- What the Numbers Show Funnel Step Sessions Drop to Next Step What It Means --- --- --- --- Home 5,000 20.26% Normal drop — most sites see this Product Page 3,987 59.89% The main pro","default_branch":null,"files":null,"tree":[],"storefront":"/r/analytics-ak","claimed":false,"request_supported":{"post":"https://gitbuyer.com/r/analytics-ak/funnel-drop-analysis/request-supported","requests":0},"note":"indexed from public GitHub; nothing is for sale on this page. Clone it from GitHub. Paid listings live at /search."}